Behavioural analysis of employee benefits for Fintech startup

An ethics-driven fintech startup wanted to make sure that their new employee benefits package provided the right mix of benefits to attract, retain and support the people who will help them build a bank with the ability to increase access to finance for an underserved community. ​

We used behavioural science to advise on what to include and what to leave out, pointed out potential unintended consequences (for employees, management and reputation) and risks, enabling them to provide a better package within their original cost constraints.