Using behavioural science to improve a pitch deck

A fintech startup was struggling to gain investment. A great underlying story was clouded by overly technical information and a lack of understanding of investor psychology and motivation. 

We used our experience of investment combined with solid behavioural science to bring the story to life.

We encapsulated the vision, focused on what the investors want to know (instead of the technical details), demonstrated the market need and coached those delivering the pitch to find pitch meetings less intimidating and make them more productive.